Double 11 Shopping Festival Guide, Trends, Deals, and Innovations.

You can often find great prices on goods in China, but shopping festivals like Double 11 make it an even better opportunity for savings.

Various discounts and coupons are made available by domestic e-commerce platforms and retailers.

This article covers the type of promotions you can expect during the festival and a list of websites to shop from during Double 11.

Do you need professional help in sourcing and procuring goods from China? Reach out to us today and we get your goods to your doorstep.

What is Double 11 Sales and Promotions?

What began as a 2009 advertising campaign by Alibaba has grown into one of China’s largest shopping festivals.

The Double Eleven shopping festival was created to celebrate single people as November 11 (11.11) was Singles Day. It offered singles a chance to access special discounts on select products tailored just for them.

Today, the festival has evolved into an opportunity for anyone to purchase their favourite products at discounted prices.  For instance, a resident of Hangzhou said he was able to purchase a television he had always had an eye on (Xiaomi TV) for 2799 yuan, down from its usual price of 4,599 yuan.

The China Double 11 sales give you access to quality products in China at nearly half the regular price, along with other discounts like free shipping to specific countries around China, such as:

• Japan,
• Thailand, 
• Vietnam,
• Cambodia,
• Singapore, 
• Malaysia and 
• The Republic of Korea.

If you can’t find your country here, reach out to our shipping expert at SARA and we will assist you with shipping your goods to your country.

Promotional Offers Available During Double 11

1. Discounts:

Double 11 is known for substantial price cuts on popular items, including electronics, apparel, and home goods.

For example, JD.com offered consumers a 20 per cent discount on the purchase of home appliances and computers in the Double 11 2024 sale festival.

2. Voucher and  Red Packets:

Platforms offer digital vouchers, red packets and digital coupons that can be redeemed during the festival for extra savings on select products. 

Taobao and Tmall Group (TTG) issued approximately 30 billion yuan (around $4.2 billion) in vouchers and red packets to prepare for the anticipated record-breaking number of participants in the 2024 Double 11 festival.

3. Subsidy:

Government subsidies are another price advantage added to the discounts and vouchers provided during the shopping festival. 

Trade-in policies provided more subsidies to energy-efficient products in the just concluded Double 11 sales. 

This further cut down the price of these products and improved sales of newer product models.

Common Sites in Double 11 Sales in China

Below are the e-commerce platforms you can go to to take advantage of the Double 11 shopping festival in China:

• Tmall
• JD.com
• Suning
• Tmall
• Taobao
• AliExpress
• 1688

What are the current trends in Double 11 sales?

1. Live Streaming and Influencer Marketing:

The Double Eleven shopping festival is a massive online sales event where live streaming and influencer marketing have become key strategies brands use to connect with customers, drive engagement, and increase sales.

Influencers, known as Key Opinion Leaders (KOLs) in China go live on various platforms and recommend products to millions of viewers around the world, boosting the the product’s sales.

You can use this as an opportunity to review the product of your choice before placing your orders. Other buyers trust this because it is an unfiltered and authentic live product testing.

2. Cutting-edge technology In Double 11:

With the advancement of technology, these innovations have found their place in eCommerce, particularly in shopping festivals like Double 11.

Today, AI bots are utilized to support influencers during live streams, managing the entire streaming process and customer interactions without requiring human intervention.

This has lowered streaming costs for many businesses while boosting sales during the midnight hours of the festival, allowing influencers to take a break without impacting customer engagement.

AR and VR technologies are also transforming how consumers interact with products during Double 11. Retailers now allow customers to test their products virtually before placing orders.

3. Global Reach: 

The Double 11 sales are open to everyone around the world and the domestic eCommerce platforms in China are doing their best to improve the experience for their global customers.

Free shipping is available for about 6+ countries and our experts at SARA are dedicated to helping foreign buyers during the double 11 sales providing services like:

• Production Inspection,
• Quality assurance,
• Customs clearance,
• Shipping and so on.

Contact us with your product needs and we will get it to you.

4. Luxury Brands and Digital Innovations:

Double 11 has evolved beyond a festival for just mainstream brands, with luxury brands now using the event to deepen their connections with loyal customers.

A common trend among luxury brands during Double 11 is their strategic use of the shopping festival to launch new products, often offering them with exclusive discounts to attract both new and loyal customers.

Ship Your Double 11 Goods with SARA.

After placing orders on the various eCommerce websites involved in Double 11 sales, some of the issues many face include:

• Product Quality Issues
• Shipping issues
• Fraud,
• Counterfeit Products and so on.

This is very it is necessary to work with a procurement and shipping expert during the shopping festival, especially if you are not in China.

At SARA we have experts with over 20 years of experience helping clients with their goods from China to any part of the world.

Work with us to have a great shopping festival this year.

Contact us today.