136th canton fair

136th Canton Fair: What Makes the 2024 Edition a Game-Changer in Global Trade

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Obikoya Jeremiah

Last updated: 21st October, 2024

At a 520,000 square meters venue, featuring over 30,000 booths and 1.15 million new products onsite with 125,000+ overseas buyers travelling in, the 136th Canton Fair show that it is true:

“Canton Fair is the number 1 trade fair in China”.

This global exhibition isn’t just about size; it’s a powerhouse of opportunity for businesses worldwide.

With China standing as the number one manufacturing country in the world, the 136th fair exhibits all the latest innovations across various industries, from electronics and home appliances to textiles and machinery.

What Makes the 136th Canton Fair Unique?

Different from the other canton fairs that were held years before now, here is what makes the 136th fair unique:

1. Digital Transformation Initiatives:

The 136th Canton Fair is taking significant strides in merging digital tools with the traditional trade show experience. 

New features, such as the virtual assistant and an enhanced Canton Fair App, have been introduced to improve the event’s operations. These tools are making it easier for online participants to engage with the fair. 

With 48,000 businesses showcasing over 3.75 million products online, the canton fair is setting new standards for digital trade interactions.

2. Highlighting Advanced Technologies:

The fair is divided into three themed phases: "Cutting-Edge Manufacturing," " Modern Home Innovations," and "Enhanced Lifestyle." 

These phases highlight groundbreaking innovations such as humanoid robots, smart technology, wearable devices, mind-controlled bionic hands, and autonomous vehicles. 

Over 11,000 booths will be showcasing products in these categories, representing a 35.5% increase from the previous edition of the trade fair. 

The 136th Canton Fair also serves as a launchpad for breakthrough technological developments with about 400 product launch events scheduled.

3. Commitment to Sustainability:

With the recent growth and innovations in the energy industry, the 136th canton fair will be featuring hydrogen energy in its New Energy Resources section, along with a designated area specifically for energy storage solutions and products for the first time in history.

The event aims for a 100% green setup, promoting low-carbon and environmentally friendly products. The 136th Canton Fair is not just a trade show but also a pioneer in sustainability and green trade initiatives.

4. Global Participation via the International Pavilion

The International Pavilion in the 136th canton fair will house 730 companies from 49 countries, covering a massive 30,000 square meters. 

This platform allows international enterprises to explore opportunities in China and connect with global buyers, enhancing the fair’s role as a critical player in global trade and international collaboration.

Key Dates and Phases of the 136th Canton Fair 2024

The 136th Canton Fair onsite exhibition schedule:

Phase 1: October 15, 2024 – October 19, 2024 (Tuesday – Saturday, 5 days)

Phase 2: October 23, 2024 – October 27, 2024 (Wednesday – Sunday, 5 days)

Phase 3: October 31, 2024 – November 4, 2024 (Thursday – Monday, 5 days)

This structured timeline allows attendees to explore various sectors and product categories, ensuring a comprehensive experience at the fair.

The 136th Canton Fair online exhibition schedule:

The online platform service time is 6 months: September 16, 2024 – March 15, 2025.

How to Join the 136th Canton Fair 2024.

To attend the canton fair online, all you have to do is register and select online instead of  onsite in the trade fair registration process, but when it comes to attending the event onsite, you need to follow these steps:

  • Obtain a valid passport
  • Register for the canton fair
  • Apply for the canton fair entry badge
  • Apply for an invitation letter
  • Plan your travel dates
  • Arrange accommodation:
  • Book flights (round trip)
  • Apply for a Chinese visa
  • Attend the canton fair

Read this article to get a complete guide on how to attend Canton Fair onsite.

What You Need to Know Before Attending Canton Fair.

The Canton Fair is a great trade fair with a lot of benefits including:

  • Easily access many suppliers and manufacturers at a single location,
  • Opportunity to inspect products on the spot,
  • Networking ground to build relationships with trusted suppliers, and 
  • Access to innovative products for business growth.

We have an article that explains the worth of attending the Canton Fair in detail.

But it is important to know the best time for your business to attend the Canton Fair.

  • Are the products you need on the exhibition list?
  • Do you have the budget to purchase a minimum order quantity of 300 - 1000?
  • Does your business have an expert hand to hand in the procurement and other logistics issues?

Get Expert Help At SARA.

If you decide to attend the Carton Fair to procure products for your business, you are doing to need a professional third-party procurement agency to help you:

  • Fact-check the manufacturer and their factory to prevent fraud,
  • Consolidate your order,
  • Handle the customs clearance in China,
  • Shipping the goods down to your country, and 
  • Deliver it to your desired location.

Contact our expert at SARA today, and let's help you with your purchases from the fair.


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Obikoya Jeremiah

Jeremiah Obikoya is a dedicated content writer at SARA, where he engages in daily research and development to craft innovative solutions for the procurement challenges you encounter.


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