Black Friday Deals: Navigating Through the Process in Nigeria

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Adaora Nnene


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In the past, black Friday was not a thing in Nigeria as people didn’t know much about it. However, thanks to the proliferation of e-commerce, Black Friday has become a celebrated shopping event that consumers in Nigeria look forward to and celebrate just as in other countries due to the unusual deals and discounts that e-commerce business owners attach to their products during this season.

What Black Friday Was

Black Friday, which has been dubbed the busiest shopping day of the year in the western world, dates back to the 1960s, and it is a phrase used by the police in Philadelphia to describe the chaos that resulted when large number of tourists came into the city for holiday shopping and, in some years, attend Saturday’s annual Army-Navy football game. The vast crowd was problematic for the police, who worked longer shifts than usual as they dealt with traffic jams, accidents, and shoplifting, among others. 

What Black Friday Currently Is

Over the years, Black Friday has shifted from being a dreaded day to a day that shoppers look forward to because of the high discounts offered to customers by sellers, especially on e-commerce websites ahead of Christmas shopping. Black Friday is a highly anticipated shopping bonanza in the United States on the Friday following Thanksgiving Day. It marks the beginning of holiday shopping season and is popular for it’s massive discounts and promotional sales on various products. In Nigeria today, online shoppers look forward to Black Friday shopping as well.

Black Friday in Nigeria

The introduction of Black Friday in Nigeria can be attributed to the influence of emerging global trends and the proliferation of e-commerce in the country. Jumia, a Nigerian e-commerce platform, introduced Black Friday in Nigeria in 2014, and as the years went by, other e-commerce companies began to join. Unlike in the western world, where Black Friday is just one day, in Nigeria, it can last up to one month. For example, at Jumia Nigeria, Black Friday starts on November 3rd and continues until November 30th.

Tips for a Successful Navigation of Black Friday Sales for Sellers

  • Define your target audience and have a sales goal

  • Plan and prepare your business ahead for Black Friday Sales.

  • Stock up your warehouse to meet demand.

  • Ensure an effective delivery system is in place.

  • Create awareness and build anticipation through jingles or any other form of advertisement.

  • Have a post-sale Follow-Up plan.

  • Create special hours for “Flash Sales Deals.” 

  • Try countdown timers for limited-time promos.

  • Offer targeted discounts.

  • Use the Black Friday lucky spin wheel to attract customers.

  • Add new products just before Black Friday.

Tips for a Successful Navigation of Black Friday Sales for Buyers

  • Do your research and plan for Black Friday.

  • Charge your devices.

  • Download Apps that will help you find the best deals.

  • Make a list of what you are buying, create a budget, and save up.

  • Plan where you want to shop.

  • Compare prices of different vendors before making any purchase.

  • Start early when products are still available.

  • Set “flash sale” alerts.

  • Do an appropriate background check to ensure that the vendors you buy from are not scammers.

Black Friday may have come and gone for 2023, but it is not too early to start evaluating the success rate for buyers and sellers and planning for the next one.

For Nigerian business owners, SARA PROCUREMENT SERVICES LIMITED is readily available to work with you in the procurement and shipping of your goods, and for the shoppers shopping from e-commerce websites all over the world, we are available to ship and deliver your goods to your doorstep. 

Visit our physical office space at 3 Fatai Irawo Street, Ajao Estate, Airport Road, Lagos, Nigeria, or any of our warehouse touch point locations worldwide to learn more about us and utilise our services. 

Our 247-email correspondence is

We are equally social, and you can find us @SaraProcure on your favourite channels: Twitter, Threads, Facebook, and Instagram.

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Adaora Nnene


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